Contents of The Maverick
Introduction
1.Entrepreneurs and the Rich
- Why Run Your Own Business?
- Founder's Courage
- Getting on the Rich Lists
- 50 Reasons To Be An Entrepreneur
- How Tycoons Breed Success
- Corporate Executive vs Entrepreneur
- Trophy Wives
- Billionaire Politicians
- Paradise Syndrome
- Inheritance
- Letting Go
- Legacy
2. Management and Corporate Life
- Business Maxims
- Executive Disease
- Business Language
- Seven Deadly Sins
- Corporate Comedy
- Vicious Business
- Old Raiders Face Music
- Boards
- Buzzwords
- Selling
3. Winners
- World-Beating, Single-Product Companies
- Champagne
- Ineos
- Digital Radio
- Air Conditioning
- Trademark Companies
- Book Publishing
4. Problems
- What Can Go Wrong
- Things Fall Apart
- The Worst Business Decision of All Time
- The Downside of Downsizing
- GEC a Go-Go
- Health Clinic
- Cammell Laird - A Marine Tragedy
- The Software Industry Rip-Off
- Frank Timis
5. Economics
- A Philosophy of Capitalism
- China
- The Importance of Title
- Russia
- Student Misery
- Japan Will Recover
- The Age of the Dumpies is Dawning
6. Business History
- Let's Support the Inventors of Real Wealth
- Four of the Really Big Losers
- Coke, Big Mac and Harry Hyams
- The First American Boss of the Tube
- Georges Doriot
- United Fruit
- A to Z
- Airline Pioneers
- Alfred Nobel
- Who Remembers the Founder of GM?
- The Panama Canal
- Selfridges and Whiteley's
- Richard Cobden
- George Hudson
- Sir Henry Wellcome
7. Investing
- The Key Questions About Every Investment
- Estate Agents
- Perception and Reality in Chairmen's Statements
- Forestry
- Langbar
- Why to Buy a Share
- A Really Ethical Portfolio
- A Bitter Pill from My Vet
- Give these Market Myths a Miss
- Ten-Baggers
- Selling Signals
- Regus
- PartyGaming
- The Loser's Game, the Winner's Curse and Freud
- Is the Neuer Markt a Giant Ramp?
- Why Stock Markets Always Kill The Ones
- They Love The Most
8. Business and Society
- Who Says Tycoons Are Always Wicked?
- Public vs Private Sector
- Public Schools
- The Lawyers Will Kill Us All!
- Twenty-First Century Philanthropists
- Reinventing the NHS
- Money War of the Ages
Appendix
A list of books referred to in articles